Metaminds (case study)
2022
discipline: REBranding, creative direction
Metaminds is a company from the IT&C sector that brings innovative technology solutions for Romania’s digitalization process.
Their team asked for a rebranding, wanting to keep the logo and the slogan (#beameta), to adjust the colour palette, to develop a graphic language that translates their core and values, and to define the typography, the imagery and their usage instances — all together organised into a brand guideline book.
The project was done while I was working at Daniel&Andrew Studio, and I was in charge with the creative direction and execution of it. The rebranding is not implemented by the client.
From typography to the grid as a graphic element
Graphical language is derived from simplifiying and transforming the logo into a geometric grid. Close-ups are used to amplify the idea of thorough analysis of problems and their solving in a personalized way.
Logo + slogan
Colour palette
Imagery style
The selection of images illustrates the future-oriented architectures, stability, creativity and innovation, structures built with the human factor at the center of concerns. Some of the key-words are: excellence, leadership, innovation, complex structures.
Offline communication
Online communication
