Reinventer la ville
2022
discipline: Event identity
Poster sketches for one event, part of the series called "Réinventer de ville | Reinventarea orașului". This specific happening – "Pledoarii pentru viitorul Bucureștiului" – is a moderated dialog presenting optimistic prospects about the future of our capital.
The approach for the first set of sketches illustrates a positive and sparkling vibe. The second set of proposals displays a more urban, solid ground, rather drawing the viewer into a call-to-action. The winner is the last key-visual.
The project was done at Daniel&Andrew Studio for the client ARCEN.
