AFÍLMICO STUDIO
2025
discipline: Visual Identity, REBRANDING
Implementing: ONLINE COMMUNICATION
Photo credits: AFÍLMICO STUDIO
AFÍLMICO Studio (former Fascicul Visuals) is a Romanian business founded by Andrei & Andreea Purcărea, a creative duo who encapsulates photography, videography, and voiceover at a high end level. Their meaningful work reflects their motto with loyalty: “Visual poetry beyond film”. They create unique scenarios in the fields of lifestyle, fashion, product and portraiture.
Sharp, sensitive, versatile and well connected with the current trends in lifestyle brands’ positioning, the studio built a solid foundation which is gaining industry’s gradual national recognition.
The duo-team’s favorite playground is using natural light as much as possible, obtaining very sophisticated and minimalist shots. Whether we’re looking at digitally crafted projects or carefully produced analog film campaigns, AFÍLMICO presents an elegant aesthetic, marked by soft, romantic color grading.
While going through a rebranding process, the design brief was to reimagine their logotype that can carry narratives filtered through a mediteranean gaze, flavored with a warm human touch, inspiring a fairy sun-kissed photo session. The challenge was to articulate visual identity elements that can organically blend into the ambiance and the spirit of AFÍLMICO’s already defined imagery style. The typographic choices tend to camouflage through the photo subjects, adding a strong brand-core DNA.
I wanted this new visual identity to evoke the brand’s work approach through the clean yet full of personality logo, complimented by charming blue-sky shades.
AFÍLMICO Studio's new visual identity is developed to be mainly manifested in the online communication.
Check a few Instagram bits of this project too!
🌞
