The breakup / Tí druhí
2024
discipline: Visual Identity, creative direction
Implementing: social media communication
Visual identity developed for the project “The Breakup” / “Tí druhí” – a performance in which two stranger participants are playing the role of a couple, negotiation the terms of a breakup. The overall act involves putting the “partners” under senzorial stimulus, wirelessly collecting data about their actual levels of stress. The goal is to navigate through a wide range of feelings, from hope to cynicism, from awkwardness to disconnection – as a back and forth dynamic of an ending relationship.
Using the sticky, moisturized, gummy textures is a metaphor of the edgy yet fragile time of taking (sometimes the impossible) final decision. For obtaining the final imagery, I photographed chewing gum in different instances and I post processed the outcomes.
“The Breakup” / “Tí druhí” was created by Romanian theatre director Ioana Paun, devised with Marta Blašková, and it took place in Bratislava in February 2024.
