rituals, keepers and storms (artist: Ioana Nemes)
2023–2024
discipline: Event Identity, exhibition design
Client: art encounters foundation
Visual identity developed for Ioana Nemeș’s solo show – “Rituals, Keepers and Storms” – event organised by Art Encounters Foundation in Timișoara. The exhibition was curated by Diana Marincu & Kilobase Bucharest. I designed the identity, social media communication, printed matter and exhibition graphics.
The exhibition “Rituals, Keepers and Storms” represents a necessary gesture of reassessment and documentary research of the body of works “Relics for the Afterfuture (Brown)”, created between 2009–2010 by the late artist Ioana Nemeș (1979–2011). This cutout from the artist’s remarkable creation, who left us far too soon, restores one of the major thematic directions of her creative laboratory and represents the early nucleus of a larger project that the current exhibition foreshadows.
Ioana Nemeș left behind a body of work that has developed over time its incredible strength and ability to speak about topics that are still relevant today. Developing an atypical artistic practice, Ioana Nemeș could not be associated with any school, trend, or generation, always looking for the way to that fundamental core of visual knowledge. Her reflections on time and identity created scenarios about representation and self-representation, real or fictional, intuiting the power of narrative to create reality. (source: Art Encounters Foundation)
The design brief set Ioana’s artwork “Birdman (Positive & Negative Ring)” as the major element that should be the core of the visual identity. Embeding the artwork into the key visual, I created a gradient background from the colour brown to brighter and brighter blue, as a dreamy mental journey – the chromatic fluidity conducts from an earthy to a spiritual dimension. The curatorial concept is visually reflected within the typographic eclectic approach. The title of the exhibition is stylized in three different typefaces, communicating the Romanian mythological and archaic gestures (Rituals), the possibilities to imagine new rituals for a different future (Keepers) infused with the primordial tinted by a touch of minimalism and Ioana’s obsession for design (Storms).
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Exhibition shots: Art Encounters Foundation
“It’s like I was so close to failing but then I won. It felt like losing.” — Ioana Nemeș
